Manager, Licensing & Partnerships

The role

This professional will lead licensing and partnership efforts related to the cricket ecosystem in India. The role involves identifying, evaluating, and securing licensing opportunities ranging from tactical agreements to complex multi-party deals.

What you will do

• Own end-to-end responsibility for licensing and partnership activities related to cricket teams, leagues, players, stadiums, and associated IPs.
• Identify, assess, and negotiate licensing opportunities in alignment with the company's business and product goals.
• Drive and close deals with a wide range of stakeholders including cricket boards, clubs, players' associations, sports agencies, and rights holders.
• Build and nurture long-term strategic relationships across the cricketing ecosystem in India and beyond.
• Provide strategic insights on cricket licensing trends, competitive landscape, and market dynamics.
• Collaborate cross-functionally with product, legal, marketing, and publishing teams to align on deal terms and execution plans.
• Maintain an up-to-date repository of licensing agreements, rights coverage, and performance metrics.

Required qualifications

• Minimum 10 years of experience in licensing, partnerships, or rights management within the gaming, sports, or entertainment industry.
• Demonstrated success in managing end-to-end licensing deals – from identification and evaluation to negotiation and closure.
• Strong understanding of the cricket landscape in India, including key stakeholders, regulatory bodies, and media rights.
• Proven track record of developing long-term strategic partnerships in a highly dynamic and competitive environment.
• Excellent negotiation, communication, and relationship management skills.
• Deep business acumen with the ability to align licensing strategy with company goals.
• Demonstrated ability and commitment to build and sustain long-term relationships with cricket boards, clubs, sports agencies, and rights holders

Nice to have

• Prior experience working directly with cricket boards or associations.
• Background in video game publishing or mobile game licensing, particularly in the sports or cricket genre.
• Understanding of IP law and licensing frameworks in gaming and sports media.

About the company

KRAFTON, Inc. is based in South Korea and is committed to discovering and globally publishing games. KRAFTON India focuses on the Indian gaming community and has invested over $150 million in the Indian market in the past two years.