Senior Director, Social and Influencer

Los Angeles, California, United States. Posted 5 days ago

The role

You will lead social and influencer programs to connect LA28 with fans. You will architect the Games-time Digital Command Center and direct real-time social operations during the Olympic and Paralympic Games.

What you will do

Operationalize the influencer, athlete and cultural ambassador framework.
Direct talent agencies and creator networks to deliver measurable campaigns.
Architect and lead the Games-time Digital Command Center.
Execute social strategies for key milestones.
Lead real-time social listening and escalation with Corporate Communications and Legal.
Integrate partners and rights holders into creator activations.
Enforce LA28, IOC, IPC and USOPC intellectual property guidelines.
Define real-time dashboard metrics with Fan Data, MarTech and IOC Insights teams.

Required qualifications

12+ years of progressive leadership in social media marketing, influencer marketing, digital content or agency leadership.
Proven track record building high-impact influencer and creator programs from strategy to execution.
Deep technical and creative expertise across major social platforms, emerging tools and audience measurement tools.
Strong cross-functional leadership and agency management.
Bachelor's degree in marketing, communications, digital media or a related field; or 10 years of equivalent experience in social media and influencer marketing leadership.
Available to work onsite in our Downtown Los Angeles-based office.
Must be able to work efficiently in an open cubicle environment.

Nice to have

Influencer and talent management experience.
Experience leading social coverage of global sporting events.
Experience managing creator content rights and onboarding workflows.
Experience building social command centers or rapid-response publishing teams.
Familiarity with Olympic and Paralympic broadcast rights guidelines.

Benefits

Lead social storytelling for the Olympic and Paralympic Games.
Collaborate with athletes, creators, partners and rights holders on campaigns of global scale.
Shape a Games-time Digital Command Center from the ground up with talented teammates.
Leave a digital legacy that inspires new audiences to embrace Olympic and Paralympic sport.

Before you apply

LA28 does not provide relocation assistance for any positions.
If you are based outside the Los Angeles area, you must be able to work on-site in LA.

About the company

LA28 is an equal opportunity employer.