Senior Demand Generation Manager

The role

You will own the upsell motion to move customers up the B2B SKU ladder. You will design and run multi-channel ABM campaigns against a defined target account list.

What you will do

• Own the tier upgrade number against a defined target account list
• Design and run multi-channel ABM campaigns tailored to mid-market accounts
• Identify content gaps across target segments and funnel stages
• Use database segmentation to identify gaps in buying-team coverage and key personas
• Coordinate campaign deployment with Field and Events teams
• Adapt targeting methods across multiple geographies
• Measure programs against KPIs tied to tier upgrade pipeline and conversion

Required qualifications

• Proven experience in B2B demand generation
• Direct experience running ABM programs in mid-market segments
• A clear, well-formed point of view on how scaled ABM operates
• Experience identifying content needs across segments and the funnel
• Hands-on experience with database segmentation
• A track record of close coordination with Field Marketing and Events
• Experience running campaigns across multiple geographies
• Strong analytical instincts
• Fluency with AI tools to support account research, content development, and campaign analysis

Benefits

• Competitive compensation
• Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities
• Annual learning stipend
• Peer-to-peer recognition through Quantum Workplace
• Employee Assistance Program
• Remote work stipend
• Short-Term or Remote-Centric Work Arrangements

About the company

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials. It is trusted by more than 100,000 businesses and millions of users worldwide.