Manager, Go-To-Market

The role

The Manager, Go-to-Market will lead the go-to-market process for a global retail business. This role involves orchestrating product launches, seasonal campaigns, and promotional events across stores and ecommerce.

What you will do

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events
• Develop and manage launch timelines, milestones, and deliverables across multiple departments
• Lead launch readiness meetings to ensure alignment of product, inventory, content, marketing, and store execution
• Identify risks, dependencies, and conflicts and drive resolution with cross-functional partners
• Coordinate launch communications and toolkits for stores and ecommerce
• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks
• Measure launch performance against sales, sell-through, inventory, and margin goals
• Lead post-launch reviews to capture learnings and recommend improvements
• Support expansion into new markets and channels with scalable launch frameworks
• Serve as the central point of contact for launch status and escalations

Required qualifications

• Bachelor’s degree in Business, Marketing, Retail Management, or related field
• 5+ years of experience in go-to-market, product launch, merchandising, or retail project management
• Strong project management skills
• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar
• Strong analytical skills
• Proficiency in Microsoft Excel and Office Suite
• Ability to operate independently in a lean environment and collaboratively as part of a team
• Ability to influence across all levels of the business
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• High level of integrity and discretion

Nice to have

• Experience in specialty or multi-channel retail

Benefits

• Medical
• Dental
• Vision
• 401(k)
• HSA options
• Life Insurance
• Disability coverage
• Employee discount programs

About the company

lasenza is a growing specialty retail organization based in Columbus, Ohio. It is a small-to-mid-sized business that operates with agility and a hands-on leadership approach.