Influencer Marketing Account Lead

The role

You will drive strategic client partnerships and deliver influencer marketing programs. You will lead influencer marketing strategies, manage direct reports, and oversee campaign execution for key accounts.

What you will do

• Lead the development of influencer marketing strategies.
• Build and nurture senior client relationships.
• Facilitate strategic business reviews and campaign reporting.
• Identify expansion and upsell opportunities within accounts.
• Contribute to RFPs and new business pitches.
• Oversee execution of multiple influencer campaigns.
• Guide Account Managers in managing client communications and tasks.
• Own campaign budgets, timelines, and deliverables.
• Ensure campaigns meet FTC guidelines and platform standards.
• Manage and mentor direct reports.

Required qualifications

• 5+ years of experience in influencer marketing, social media, or digital campaign management.
• Direct client-facing experience.
• Proven ability to lead client strategy and deliver results against brand objectives.
• Strong management experience, including coaching, performance reviews, and day-to-day team leadership.
• Deep knowledge of social platforms, influencer best practices, and compliance requirements.
• Data-driven mindset with the ability to translate performance into actionable insights.
• Exceptional communication, presentation, and relationship-building skills.
• Track record of driving account growth and strengthening client partnerships.

Benefits

• All permanent team members are eligible to participate in various benefits plans.

About the company

Later is an influencer marketing company that uses a native, AI-powered platform and proprietary data to help brands create campaigns. It is trusted by enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines.