VP, Growth Marketing

The role

The VP of Growth Marketing will own the marketing to revenue generation engine. You will lead a team of 12+ marketers and act as a player-coach to drive acquisition, retention, expansion, and reactivation across three lines of business.

What you will do

• Own Later's growth marketing strategy end to end
• Own and allocate the growth marketing budget
• Lead, coach, and develop a team of roughly a dozen marketers
• Direct paid media strategy across paid social, paid search, video, and display
• Guide SEO and AEO strategy
• Own strategy across email and in-app
• Drive conversion rate optimization and web strategy
• Partner with ABM and enterprise marketers
• Own attribution and marketing measurement
• Lead a quarterly testing roadmap

Required qualifications

• 10+ years in growth, demand generation, or performance marketing
• Experience owning a multi-million dollar budget and a revenue number
• 5+ years leading and developing marketing teams
• Experience managing managers or senior specialists
• Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments
• Strong command of measurement including attribution modeling, experiment design, and funnel analysis
• Comfort with tools such as GA4, Amplitude, Looker, or Mode
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze
• Clear, direct communication with both a working team and an executive audience

Nice to have

• Experience marketing to or through creators, or in the social, influencer, or commerce space
• Experience partnering closely with Sales on ABM or enterprise pipeline

Benefits

• All permanent team members are eligible to participate in various benefits plans

About the company

Later is an influencer marketing company that uses a native, AI-powered platform and proprietary data to help brands create campaigns. It is trusted by enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines.