Later
Senior Manager, PR
Boston, MA; New York, New York, United States; Remote. Posted 2 months ago
The role
The Senior Manager, PR will lead media relations and public relations strategy to build the company's voice across the creator economy, marketing, agency, and technology press. This role involves developing proactive press narratives, managing crisis communications, and positioning executives as authorities.
What you will do
- Own Later's PR and communications strategy
- Define proactive PR campaigns and thought-leadership programs
- Refine and maintain crisis communications protocols
- Set PR goals, KPIs, and reporting frameworks
- Build and maintain relationships with tier-1 press
- Secure earned media coverage
- Draft press releases, media pitches, briefing documents, and executive talking points
- Prepare executives and subject-matter experts for interviews, panels, and press events
- Own media monitoring and competitive share-of-voice reporting
- Partner with Product Marketing, Content, People, Executive, Events, Customer Marketing, and Growth Marketing teams
Required qualifications
- 7+ years of PR or communications experience
- Track record of securing tier 1 coverage in SaaS, marketing technology, or creator economy environments
- Established relationships with tier-1 business, marketing, advertising, agency, and technology press
- Experience developing and managing crisis communications protocols
- Excellent writing skills
- Experience with media monitoring and reporting tools such as Muck Rack, Cision, or Meltwater
- Comfortable working directly with senior executives
- Strong project management skills
Nice to have
- Experience in the creator economy, influencer marketing, or social media industry
- Agency background, with experience managing press strategy for a brand or in-house team
Benefits
- Permanent team members are eligible to participate in various benefits plans
About the company
Later is an influencer marketing company that uses a native, AI-powered platform and proprietary data to help brands manage campaigns. It is trusted by enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines.