Lead, Paid Marketing, Make & Manage Money

The role

This person will own and run the paid media portfolio for the Make & Manage Money business across Google and Microsoft. They will set the plan, build campaigns, manage budget and profitability, and push partner teams for needed changes.

What you will do

• Set strategy and execute across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, including MSN.
• Manage budget allocation, pacing, forecasting, reporting, and profitability for the portfolio.
• Build a prioritized growth plan naming the biggest constraints and the tests most likely to move the business.
• Make the case to Sales, Account Management, Yield, Creative, Product, and Analytics, and follow through until changes land.
• Handle campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
• Test new inventory and platforms with a clear hypothesis and a defined stopping point.
• Build playbooks that help the broader paid team.

Required qualifications

• Profitably scaled affiliate or consumer lead generation, with direct ownership of $10M or more in annual media spend.
• Experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
• Hands-on depth in Google Ads or Microsoft Ads, and the range to own a portfolio across both.
• Experience scaling across Search, Display, Demand Gen, YouTube, and native placements.
• Working knowledge of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
• Ability to identify the actual constraint (buying, creative, landing page, offer, payout, or measurement) and bring a clear ask to the owning team.
• Clear, direct communication, including short performance updates.

Nice to have

• Running across several consumer categories or variable-payout partner programs.
• Using AI and self-serve creative tools to speed up analysis and asset iteration.
• Working with competitive intelligence tools and in regulated consumer categories.
• Building playbooks or mentoring other media buyers.

Benefits

• Profit sharing annual bonus based on company and personal performance.

Before you apply

• Only apply if you have directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation.
• Claude is part of the daily workflow, with room to automate analysis, concepting, and creative iteration.

About the company

Launch Potato is a discovery and conversion company that reaches tens of millions of people monthly through brands including FinanceBuzz, All About Cookies, and OnlyInYourState. It runs profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.