Lead, Paid Marketing, Make & Manage Money

The role

This person will own and run the paid media portfolio for the Make & Manage Money business across Google and Microsoft, including campaign strategy, budget, and profitability. They will set the plan, build campaigns, and push other teams for the changes needed to grow.

What you will do

• Set strategy and execute across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, MSN included
• Manage budget allocation, pacing, forecasting, reporting, and profitability for the portfolio
• Build a prioritized growth plan that names the biggest constraints and the tests most likely to move the business
• Make the case to Sales, Account Management, Yield, Creative, Product, and Analytics and follow through until changes land
• Handle campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline
• Test new inventory and platforms with a clear hypothesis and a stopping point
• Share playbooks that improve the broader paid team

Required qualifications

• Track record of profitably scaling affiliate or consumer lead gen with direct ownership of $10M or more in annual media spend
• Experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces
• Hands-on depth in Google Ads or Microsoft Ads and range to own a portfolio across both
• Experience scaling across Search, Display, Demand Gen, YouTube, and native placements
• Working knowledge of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin
• Ability to find the actual constraint and take a clear ask to the team that owns the fix
• Clear, direct communication, including short performance updates

Nice to have

• Running across several consumer categories or variable-payout partner programs
• Using AI and self-serve creative tools to speed up analysis and asset iteration
• Working with competitive intelligence tools and in regulated consumer categories
• Building playbooks or mentoring other media buyers

Benefits

• Profit sharing annual bonus based on company and personal performance

Before you apply

• Applicants should only apply if they have directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation

About the company

Launch Potato is a discovery and conversion company that reaches tens of millions of people monthly through brands including FinanceBuzz, All About Cookies, and OnlyInYourState. It runs profitable and bootstrapped, with a South Florida headquarters and a remote-first team across 18 countries.