Lead, Paid Marketing, Make & Manage Money

The role

This person will own and run the paid media portfolio for the Make & Manage Money business across Google and Microsoft. They will set the plan, build campaigns, and manage budget, profitability and partner work to grow lead generation.

What you will do

• Set the strategy and run execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, MSN included.
• Manage budget allocation, pacing, forecasting, reporting and profitability for the portfolio.
• Build a prioritized growth plan that names the biggest constraints and the tests most likely to move the business.
• Make the case to Sales, Account Management, Yield, Creative, Product and Analytics for what the campaigns need, and follow through until it lands.
• Handle campaign architecture, bidding, targeting, conversion signals, exclusions, tracking and testing discipline.
• Test new inventory and platforms with a clear hypothesis and a point where you stop.
• Bring your manager recommendations and decisions rather than questions about what to do next.
• Grow Microsoft into a real second source alongside Google.
• Build playbooks that make the broader paid team better.

Required qualifications

• Profitably scaled affiliate or consumer lead generation, with direct ownership of $10M or more in annual media spend.
• Experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
• Hands-on depth in Google Ads or Microsoft Ads, with the range to own a portfolio across both.
• Experience scaling across Search, Display, Demand Gen, YouTube and native placements.
• Working knowledge of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS and margin.
• Ability to find the actual constraint (buying, creative, landing page, offer, payout or measurement) and take a clear ask to the team that owns the fix.
• Clear, direct communication, including short performance updates on what changed, why it matters and what is needed.

Nice to have

• Running across several consumer categories or variable-payout partner programs.
• Using AI and self-serve creative tools to speed up analysis and asset iteration.
• Working with competitive intelligence tools and in regulated consumer categories.
• Building playbooks or mentoring other media buyers.

Benefits

• Profit sharing annual bonus based on company and personal performance.

Before you apply

• Posting tip: only apply if you have directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation.

About the company

Launch Potato is a discovery and conversion company that reaches tens of millions of people monthly through brands such as FinanceBuzz, All About Cookies and OnlyInYourState. It runs profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.