Lead, Paid Marketing, Make & Manage Money

The role

You will own and grow profitable paid media for the Make & Manage Money business across Google and Microsoft. You will set the plan, build the campaigns yourself, and manage an eight-figure annual media portfolio.

What you will do

• Set the strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, MSN included
• Manage budget allocation, pacing, forecasting, reporting, and profitability for the portfolio
• Build a prioritized growth plan that names the biggest constraints and the tests most likely to move the business
• Make the case to Sales, Account Management, Yield, Creative, Product, and Analytics for what the campaigns need, and follow through until it lands
• Own campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline
• Test new inventory and platforms with a clear hypothesis and a point where you stop
• Build playbooks that make the broader paid team better

Required qualifications

• Direct ownership of $10M or more in annual media spend
• Track record of profitably scaling affiliate or consumer lead generation
• Experience buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces
• Hands-on depth in Google Ads or Microsoft Ads, with range to own a portfolio across both
• Experience scaling across Search, Display, Demand Gen, YouTube, and native placements
• Grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin
• Ability to find the actual constraint in buying, creative, landing page, offer, payout, or measurement and take a clear ask to the owning team
• Clear, direct communication, including short performance updates on what changed, why it matters, and what is needed
• Ownership of the plan, prioritizing tests, and bringing recommendations to your manager rather than questions

Nice to have

• Running across several consumer categories or variable-payout partner programs
• Using AI and self-serve creative tools to speed up analysis and asset iteration
• Working with competitive intelligence tools and in regulated consumer categories
• Building playbooks or mentoring other media buyers

Benefits

• Profit sharing annual bonus, based on company and personal performance

Before you apply

• Posting tip: only apply if you have directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation

About the company

Launch Potato is a discovery and conversion company that reaches tens of millions of people monthly through brands including FinanceBuzz, All About Cookies, and OnlyInYourState. It runs profitable and bootstrapped, with a remote-first team across 18 countries.