International Growth Marketing Manager (Contract)

The role

This person will drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ. They will shape and build the growth approach by adapting global campaigns and building region-native content.

What you will do

• Drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ.
• Partner with the global team on paid and digital campaign execution.
• Drive the digital ABM motion for the region.
• Adapt global campaigns for regional messaging.
• Build and own region-native digital content, platform launches, and offerings.
• Surface and mitigate region-specific risks.
• Own digital pipeline reporting and ROI for the regions.
• Partner closely with EMEA and APJ Sales and SDR teams.
• Define approach, channel mix, regional tools or platforms, and budget requests.

Required qualifications

• 8+ years' experience in a digital/growth marketing role with a focus on ABM, paid digital, and demand generation for B2B SaaS in EMEA and APJ.
• Track record owning digital pipeline growth end-to-end: strategy, execution, budget, and reporting, with close interaction with Sales.
• Direct experience running paid social, SEM, and ABM programmes in regions, with clear attribution back to pipeline and revenue.
• Hands-on experience with a CRM (Salesforce or similar).
• Hands-on experience with a marketing automation platform (Marketo, HubSpot, or similar).
• Hands-on experience with ABM/paid tools (6sense, Demandbase, or similar).
• Experience adapting global campaigns for regional markets: localisation, messaging adaptation, regional content, as well as creating their own regional campaigns.
• Experience working across EMEA and APJ.
• Cultural awareness and sensitivity operating across international markets.
• Confident self-starter and communicator with a positive, hands-on and can-do attitude.
• Comfortable operating independently and driving outcomes autonomously.

Nice to have

• an additional language is a plus

About the company

LaunchDarkly provides a platform that helps developers innovate on new features faster while protecting them with a safety valve. The platform helps improve the velocity and stability of software releases.