Digital Out-of-Home (DOOH) Business Development Manager

The role

This professional will lead the development, commercialization, and scaling of Digital Out-of-Home (DOOH) media networks. They will identify and secure partnerships to drive advertising revenue growth across venue-based and retail media ecosystems.

What you will do

• Identify, develop, and manage strategic partnerships with media owners, venue operators, and retail media networks.
• Structure and negotiate commercial agreements and investment opportunities.
• Evaluate network deployment opportunities through financial analysis and feasibility studies.
• Develop business cases and monetization strategies for revenue generation.
• Monitor partnership performance and revenue delivery.
• Collaborate with Legal, Finance, Product, Operations, and Commercial teams.
• Lead governance processes for partnership execution and contract management.
• Maintain opportunity pipelines, forecasting processes, and risk assessments.
• Support strategic planning to expand presence in DOOH and retail media.
• Present recommendations and business updates to senior leadership.

Required qualifications

• 8+ years of experience in business development, strategic partnerships, advertising technology, media, retail media networks, Digital Out-of-Home (DOOH), or related industries.
• Demonstrated success developing, negotiating, and executing complex strategic partnerships.
• Strong commercial and financial acumen.
• Experience evaluating investment opportunities and developing business cases.
• Ability to manage cross-functional initiatives.
• Experience managing opportunities from market identification through commercialization.
• Excellent communication, negotiation, relationship management, and executive presentation skills.
• Strong analytical skills in forecasting, pipeline management, and revenue performance analysis.
• Ability to influence decision-making and build consensus.
• Bachelor's degree in Business, Marketing, Media, Communications, or a related field, or an equivalent combination of education and relevant professional experience.

Nice to have

• Experience within Retail Media Networks (RMN), programmatic advertising, media operations, or asset-based media monetization models.
• Experience launching or scaling DOOH, retail media, or venue-based media networks.
• Familiarity with advertising technology ecosystems, programmatic media platforms, and media monetization models.
• Experience working with large-scale strategic partnerships and multi-million-dollar commercial agreements.
• MBA or advanced business degree

Benefits

• No-cost employee premiums for medical, dental, vision and prescription benefits for you and eligible dependents.
• Auto enrollment with immediate vesting of 401(k) company matching contributions.
• Paid Time Off program including company holidays and combined sick and vacation time.
• Performance based Short-Term Incentives.
• Access to confidential mental health resources.
• Personal fitness goal incentives.
• Paid parental leave.
• Support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

About the company

LG Electronics is a global technology leader with a presence in over 290 locations. Their portfolio includes Home Appliance, Media Entertainment, Vehicle, and Eco Solutions.