VP, Head of Paid Media

The role

The Head of Paid Media will own end-to-end paid acquisition strategy and execution across biddable and partner channels. This person will lead an in-house performance marketing team to scale lead generation across multiple verticals.

What you will do

• Own end-to-end paid acquisition strategy and execution across all biddable and partner channels
• Scale lead generation across multiple verticals, balancing volume, quality, and downstream conversion
• Build a portfolio-based approach to channel investment
• Expand and optimize SEM, Paid Social, Programmatic, and Affiliate/Partner/Aggregator channels
• Drive a high-velocity testing culture
• Partner with cross functional teams to improve funnel efficiency
• Build and lead a high-performing, in-house performance marketing team

Required qualifications

• 15+ years in performance marketing with a strong lead generation focus
• Experience managing large-scale paid media budgets
• Deep expertise across SEM, Paid Social, Programmatic, and Affiliate / Partner ecosystems
• Proven ability to drive profitable growth at scale
• Strong analytical mindset with ability to make rapid, data-driven decisions
• Experience operating in marketplace businesses
• Hands-on operator with experience running campaigns
• Track record of building and developing high-performing teams

Nice to have

• Experience in financial services / high-consideration categories

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Wellness programs
• Time-off policies

About the company

LendingTree is a performance marketing platform operating at the intersection of consumer finance, data, and digital acquisition. It connects consumers with financial products through a multi-vertical marketplace.