Head of Social & Programmatic

The role

This person will run paid social and programmatic performance marketing for the Lending and Insurance businesses. They will lead a multidisciplinary team and manage a significant paid media budget.

What you will do

• Set and run the paid social and programmatic strategy for Lending and Insurance
• Translate competitive intelligence into creative and channel strategy
• Enhance and scale lower-funnel marketing campaigns
• Develop and execute a comprehensive social and programmatic strategy
• Develop a mid-funnel/upper-funnel layer
• Lead and grow a team of approximately 10+ FTE
• Manage and scale a paid media budget
• Partner with the Measurement team to close visibility and attribution gaps
• Represent the social and programmatic program to senior leadership

Required qualifications

• 8+ years in performance or growth marketing
• At least 3 years directly managing paid social and/or programmatic teams and budgets of $50M+
• People-management experience hiring, developing, and managing a multidisciplinary team
• Deep, hands-on platform expertise across Meta and at least one of YouTube, TikTok, or Reddit
• Experience building and defending a multiyear investment case to senior leadership
• Working knowledge of attribution and measurement tradeoffs
• Direct experience with programmatic/DSP buying in addition to social platforms
• Comfort directing creative and content strategy
• Legally authorized to work in the United States

Nice to have

• Experience in lead generation, marketplace, fintech, insurance, or another highly regulated/high-CAC vertical
• Experience competing against a mix of brand-led and performance-led competitors in the same category
• Experience standing up or scaling an influencer/creator program from scratch

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility

Before you apply

• Must be legally authorized to work in the United States
• LendingTree will not provide or assume sponsorship for employment visas for this position, now or in the future

About the company

LendingTree is the nation's leading online financial marketplace that lets consumers shop and compare offers for personal loans, mortgages, credit cards, insurance and more.