Director, Growth Marketing

The role

This is a builder role focused on strategy and execution to rebuild the demand generation engine. You will own the tech stack, pipeline generation, and AI-native workflow strategy to market to healthcare payers and providers.

What you will do

• Own and optimize the tech stack and website
• Own pipeline generation across paid search, paid social, SEO, content, lifecycle/email, and ABM
• Test messaging, creative, and campaign structure
• Define KPIs and dashboards and maintain trusted pipeline numbers for Sales
• Own the AI-Native Workflow strategy and AI Engine Optimization
• Partner cross-functionally with Sales, Product Marketing and Revenue Operations
• Comply with Information Security Policies
• Ensure access management compliance
• Execute departmental policies and procedures
• Notify HR, Legal, Compliance & Security of incidents or breaches

Required qualifications

• 7+ years in B2B demand generation or growth marketing
• Enterprise background marketing to large, complex organizations
• Hands-on experience in paid search, paid social (LinkedIn), SEO, content, and account-based marketing
• Fluency in pipeline metrics including MQL/SQL/SQO conversion, pipeline contribution, and cost per opportunity
• Experience building AI agents or automations
• Ability to be both strategic and hands-on

Nice to have

• Payer or provider experience
• Experience with MCP-first, Salesforce-native tools
• Experience with ABM platforms like Demandbase or 6sense
• Experience in HealthTech, FinTech, InsurTech, or other large enterprise-focused products

Benefits

• Flexible Remote Days (10 or 20 each quarter depending on distance to office)

Before you apply

• Canada applicants only
• Reference and background checks are conducted prior to joining

About the company

League is a technology company and healthcare experience platform. It works with health plans and health systems to close gaps in care for over 70 million people.