Lexingtonmedical
Global Senior Marketing Manager
Bedford, MA. Posted a month ago
The role
You will shape how surgeons and hospitals see the AEON surgical stapling portfolio through messaging, launches, and the website. You will turn marketing direction into campaigns, launch programs, and sales tools for a business selling in over 40 countries.
What you will do
- Build and execute the global marketing plan across U.S., Europe, and international markets.
- Develop and maintain AEON positioning and the core value story.
- Gather voice of customer insight from surgeons, OR staff, and hospital stakeholders.
- Track competitor messaging.
- Coordinate global product launches and keep cross-functional schedules on track.
- Develop the global marketing toolkit for regional sales teams and distribution partners.
- Own digital marketing through agencies, contractors, and freelancers.
- Plan presence at surgical conferences and trade shows.
- Take on special marketing projects for the CEO and commercial leadership.
Required qualifications
- Bachelor's degree in business, engineering, life sciences, or a related field.
- 4 to 7 years of experience in marketing or product marketing.
- Experience developing positioning and messaging and bringing it to market through a product launch, campaign, or rebrand.
- Experience managing digital marketing agencies or contractors.
- Excellent writing and a strong eye for content.
- Reliable follow-through with senior stakeholders.
- Use AI tools daily and have built at least one AI-assisted tool or workflow.
- Track record of learning new markets, products, and clinical areas quickly.
- Ability to travel up to 25%, including international travel to surgeon sites, distributors, and conferences.
Nice to have
- medical device or healthcare experience
- an MBA
- surgical or OR exposure
- experience marketing in international or distributor markets
About the company
Lexington Medical is a growing medical device company designing, manufacturing, and commercializing surgical stapling technology. Their AEON Endoscopic Stapler is developed and manufactured at their headquarters in Bedford, Massachusetts.