Marketing Automation Specialist

The role

The Marketing Automation Specialist builds, executes, and optimizes multi-channel marketing campaigns. This role involves managing workflows across email, landing pages, and CRM integrations to drive client engagement.

What you will do

• Develop, build, and deploy marketing campaigns within automation platforms.
• Set up and manage complex workflows, triggers, and dynamic content.
• Collaborate with cross-functional teams on tracking, segmentation, and data flows.
• Manage and maintain integrations between the EMP and CRM systems.
• Ensure accurate data transfer across platforms.
• Implement segmentation strategies based on appended household data.
• Conduct A/B testing to refine messaging and content.
• Monitor deliverability, open rates, and click-through rates.
• Manage day-to-day tasks and troubleshooting for the Enrollment Marketing Platform.
• Provide support to Client Success and Project Management teams.

Required qualifications

• 2+ years in a marketing automation or digital marketing role.
• Proficiency in marketing automation platforms.
• Proficiency in CRM platforms.
• Basic HTML.
• Familiarity with data integration workflows.
• Ability to analyze data to derive actionable insights and optimize campaigns.
• Experience with A/B testing and campaign performance reporting.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.

Nice to have

• Experience within higher education or a B2B agency environment.

About the company

Liaison has helped higher education institutions build better, more diverse classes for three decades. They provide services such as the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.