Commercial Counsel, Advertising

The role

This person will perform commercial legal work enabling Life360's programmatic, direct, and self-service advertising platform services. They will draft and negotiate various advertising, supply side, demand side, and data management agreements.

What you will do

• Draft, review, and negotiate supply-side agreements, including publisher agreements and related platform and partner terms.
• Draft, review, and negotiate demand-side agreements, including DSP agreements and advertising insertion orders (IOs).
• Draft, review, and negotiate content licensing agreements.
• Negotiate data processing agreements (DPAs) and privacy and data use terms.
• Review and negotiate some procurement and marketing agreements.
• Translate legal requirements into practical advice for Ads, Sales, and Ad Ops teams.
• Build and maintain templates, playbooks, and fallback positions for advertising agreements.
• Partner with Privacy, Product, and Engineering to ensure deal terms match product and data practices.
• Track developments in advertising and privacy law and industry standards.
• Collaborate with cross-functional teams to align legal recommendations with business objectives.

Required qualifications

• J.D. from an accredited US law school
• Membership in good standing in at least one state bar
• At least 5 years of relevant legal experience at a law firm and/or in-house at an advertising, ad tech, media, or technology company
• Strong focus on negotiating digital advertising agreements
• Demonstrated experience drafting and negotiating publisher agreements, DSP and/or SSP agreements, advertising IOs, and content licensing agreements
• Experience working within privacy frameworks, including CCPA and GDPR
• Experience negotiating DPAs
• Ability to balance necessary legal protections with practical business needs
• Demonstrated interest in using AI-powered tools and leveraging technology to improve efficiency
• Excellent communication and collaboration skills
• Ability to work effectively with cross-functional teams
• Detail-oriented and able to prioritize and manage competing demands in a fast-paced environment

Nice to have

• Familiarity with the programmatic advertising ecosystem and IAB standard terms

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Flexible PTO
• Companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers

Before you apply

• AI tool usage during interviews varies by role
• Undisclosed use of AI not previously discussed or approved by your Recruiter may impact your candidacy

About the company

Life360 is a Remote First company with more than 500 remote-first employees. Its mission is to keep people close to the ones they love through mobile apps, Tile tracking devices, and Pet GPS trackers.