Sr. Demand Generation Associate, Life360 Ads

The role

The Sr. Demand Generation Associate builds the systems to drive advertiser interest for Life360 Ads. You will own the path from initial search or click to sales conversations by managing website operations, lead routing, and email and LinkedIn campaigns.

What you will do

• Build the first lead process with Sales including lead stages and routing
• Manage Marketing's use of HubSpot and lead handoff into Salesforce
• Own Life360 Ads website and landing-page operations
• Lead search-engine optimization (SEO) for Life360 Ads
• Improve visibility in AI search
• Plan, run, and improve selected paid search and LinkedIn lead-generation campaigns
• Own email and LinkedIn campaign operations
• Build campaign pages and forms
• Support account-based campaigns aimed at named brands and agencies
• Set up tracking and practical dashboards with Sales Operations

Required qualifications

• 5+ years in B2B demand gen, marketing operations, or digital marketing
• Track record of setting up lead scoring, routing, and nurture programs in HubSpot
• Hands-on HubSpot and Salesforce skills
• Experience managing a website and building landing pages
• SEO foundation including keyword strategy, on-page and technical SEO, site structure, and structured data
• AI search know-how
• Paid search and LinkedIn Campaign Manager experience
• AI-native operator using AI tools in daily work
• Data-driven decision maker able to build dashboards
• Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and an SEO tool such as Ahrefs or Semrush

Nice to have

• Experience marketing to advertisers or in media
• Account-based marketing experience

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Flexible PTO
• Companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers

Before you apply

• AI tool usage during interviews varies by role
• You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance
• Undisclosed use of AI not previously discussed or approved may impact candidacy

About the company

Life360 is a remote-first company with a mission to keep people close to the ones they love. Their mobile app, Tile tracking devices, and Pet GPS tracker serve approximately 107.7 million monthly active users.