VP, Product, Growth Experimentation

The role

You will own the free-member funnel from activation through engagement and retention. You will lead a high-velocity experimentation program to drive incremental member growth across global markets.

What you will do

• Drive outcomes across the full funnel with a high-velocity experimentation program
• Build and work hypothesis trees across acquisition, activation, onboarding, engagement, and retention
• Match the experiment to the opportunity using methods like A/B/n testing or multi-armed bandit optimization
• Raise velocity and quality across partner teams by building reusable playbooks and standards
• Partner with Data Science and Engineering to improve the experimentation platform and instrumentation
• Turn results into decisions and build a durable learning record
• Protect member trust by ensuring experiments create genuine member value
• Operate as an AI-native product leader using AI throughout the workflow

Required qualifications

• 15+ years in consumer products, including deep, hands-on ownership of growth and experimentation at scale
• 10+ years of managing high performing teams
• Strategic ownership with execution muscle
• Ability to design metric frameworks
• Deep experiment-design fluency including power, minimum detectable effect, and guardrail metrics
• Track record of moving top-line growth metrics through a portfolio of experiments
• Ability to think natively in funnels and cohorts
• Cross-functional leadership as a senior peer
• Mobile-first consumer fluency including iOS and Android and international markets
• Deep empathy for families

Nice to have

• Ideally in a business with tens of millions of users where you were accountable for moving top-line outcomes

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
• Life and disability as well as supplemental plans for medical and dental for Canadian employees
• 401(k) plan with company matching program in the US
• RRSP with DPSP plan for Canadian employees
• Paid parental leave
• Mental Wellness Program & Employee Assistance Program (EAP)
• Flexible PTO
• Companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers

Before you apply

• AI tool usage during interviews varies by role
• You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance
• Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy

About the company

Life360 is a Remote First company with more than 500 remote-first employees. Its mission is to keep people close to the ones they love through mobile apps, Tile tracking devices, and Pet GPS trackers.