Director, Product Marketing

The role

The Director of Product Marketing will define product positioning, pricing strategy, and go-to-market plans for an orthodontic platform. This person will lead product campaigns and translate technology into value to drive customer adoption.

What you will do

• Develop differentiated positioning, value propositions and messaging.
• Conduct regular market analysis to refine addressable market and increase market share.
• Lead pricing architecture, competitive pricing analysis, and product packaging.
• Own the strategy and execution of integrated product marketing campaigns.
• Lead go-to-market strategy for new products, features and capabilities.
• Develop messaging around LightPlan, AI-driven treatment planning, and manufacturing.
• Build understanding of LightForce products, competitive alternatives, and clinical applications.
• Run competitive intelligence across aligners and stock braces.
• Partner with product management, engineering, clinical, commercial, finance and manufacturing operations.
• Establish KPIs for product launches and campaigns.

Required qualifications

• 12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech or complex hardware and software environments.
• Bachelor's degree required.
• Ability to develop differentiated product positioning, pricing strategies, value propositions and go-to-market plans.
• Strong writing and messaging skills.
• Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning and sales enablement.
• Commercial and analytical capabilities, including competitive analysis, market research, pricing analysis and campaign performance measurement.
• Stellar presentation and interpersonal skills.
• Ability to influence senior leaders and build alignment across technical and commercial teams.

Nice to have

• Master's degree in engineering, business, marketing or a related discipline
• Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology or generative manufacturing
• Experience with Salesforce CRM and marketing analytics platforms
• Experience with 3D visualization, spatial computing or AI

Benefits

• PTO/Paid Holidays
• Medical, Dental, and Vision plans
• 401k Retirement plan
• Fringe benefits
• Paid parental leave
• Workplace perks such as food/coffee

About the company

LightForce is leading the digital transformation of orthodontics with a fully digital, 3D-printed orthodontic platform. The company creates generative braces using patient-specific brackets and AI-driven treatment planning.