Senior Product Manager II (Growth & Traffic)

The role

You will grow traffic across BOLD's brands by working with Marketing, Paid Acquisition, SEO, and Engineering. You will lead growth projects, run experiments, and turn high-intent visitors into active users.

What you will do

• Use traffic data and customer insight to align executives and marketing leaders on growth.
• Run job distribution including CPC bidding engine, API partner integrations, and click-quality controls.
• Own Joblist, including Google bidding and ROAS targets.
• Work with Engineering on the long-term growth tech roadmap.
• Coach other PMs and partners on growth and onboarding bottlenecks.
• Run experiments at scale across customer-facing surfaces.
• Define and track growth KPIs such as traffic growth, conversion, CAC:LTV, and retention.

Required qualifications

• 8+ years in product management with a track record of growing traffic, revenue, and user acquisition at a senior or principal level.
• Experience working directly with marketing executives and sharing ownership of acquisition goals and budgets.
• Deep knowledge of martech integrations, SEO, paid media attribution, programmatic landing pages, and personalized user journeys.
• Strong skills in web analytics, user behavior modeling, and experiment design.
• Experience earning trust across teams, resolving conflicts, and coaching mid-level PMs.
• A bachelor’s or master’s degree in business, computer science, marketing, or a quantitative field, or equivalent experience.

Nice to have

• Hands-on experience with custom media attribution, predictive LTV models, or programmatic SEO.
• Experience owning growth across multiple brands or regions.

Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• Medical, dental, and vision
• Life & long-term disability insurance
• Mental health support and resources
• Wellness reimbursement
• Pet Insurance
• Flexible PTO, sick time, and observed holidays

Before you apply

• BOLD can hire full-time residents of specific U.S. States & Territories.

About the company

BOLD is an established global organization that helps people find jobs through digital products. They create products that empower millions of people in 180 countries to build resumes, cover letters, and CVs.