Director, Product Marketing

The role

The Director, Product Marketing will lead segmentation, positioning, messaging, and go-to-market strategy for a public safety software platform. This role involves translating complex product capabilities into customer value and driving market adoption across various public safety sectors.

What you will do

• Build, coach, and develop a high-performing product marketing team.
• Build and maintain the segmentation strategy.
• Develop and maintain differentiated product positioning and messaging.
• Partner with executive leadership to update the First Due story.
• Lead go-to-market strategy for product launches, feature releases, and pricing updates.
• Collaborate with Product leadership to influence roadmap prioritization.
• Own competitive intelligence.
• Build comprehensive launch plans.
• Translate technical functionality into customer benefits.
• Develop sales enablement materials.

Required qualifications

• 8+ years of B2B SaaS product marketing experience with increasing responsibility.
• 3+ years leading product marketing strategy for enterprise software products.
• Demonstrated success launching enterprise SaaS products and driving market adoption.
• Experience developing positioning, messaging, pricing support, and go-to-market strategies for complex software platforms.
• Strong understanding of enterprise software buying cycles and multi-stakeholder purchasing decisions.
• Experience supporting Sales organizations through enablement content, competitive positioning, and product education.
• Exceptional written, verbal, and presentation communication skills.
• Strong storytelling ability with experience translating technical concepts into customer-focused messaging.
• Successful track record leading a high-performing marketing team
• Experience conducting competitive analysis, market research, and win/loss analysis.
• Highly analytical with experience using product adoption metrics, pipeline data, and campaign performance to inform strategy.
• Demonstrated ability to influence cross-functional teams without direct authority.

Nice to have

• Public safety, GovTech, or highly regulated B2B software experience
• Familiarity with Fire, EMS, Law Enforcement, or local government technology markets
• Strategic thinker who can connect product strategy with commercial outcomes
• Strong executive presence and ability to communicate with senior leaders
• Customer-obsessed mindset with a passion for understanding user needs
• Data-driven decision maker who balances analytics with creativity
• Comfortable operating in a fast-paced, high-growth SaaS environment
• Collaborative leader who builds strong cross-functional relationships
• Curious, adaptable, and motivated by continuous learning
• Passionate about technology that improves public safety and helps first responders serve their communities

Benefits

• Competitive pay
• Medical coverage
• Dental coverage
• Vision coverage
• FSA/HSA
• 401(k)
• Flexible PTO
• Fully remote workplace
• Technology stipend
• Opportunities for advancement

Before you apply

• Must be authorized to work for any US employer in the United States
• Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas
• Hiring is contingent upon candidates successfully passing a criminal background check

About the company

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions.