Vice President, Marketing

The role

The Vice President of Marketing will build consumer and vet marketing capabilities for the launch of the lead drug, LOY-002. You will own the end-to-end marketing and communications plan to create a new category of medicine for veterinary professionals and consumers.

What you will do

• Own marketing and communications plan end to end
• Build the category for veterinary professionals and consumers
• Develop early messaging and positioning for aging care
• Hone key audiences and reach methods
• Build concrete plans for launch
• Define success metrics in the pre-approval phase
• Build and lead a marketing team
• Educate veterinary professionals and drive consumer demand
• Set strategy for company communications regarding the R&D pipeline
• Promote key publications and partnerships

Required qualifications

• Built a marketing function from the ground up
• Marketed to both consumers and professionals
• Taken a product to market
• Have real taste and strong opinions about brand
• Comfortable setting strategy with an executive team and working the tactics
• Hired and developed marketers
• Can operate without a scoreboard while defining key metrics

Nice to have

• Healthcare or animal health experience
• Marketed in a regulated category
• Built something people talked about without a large paid budget

Benefits

• Full-coverage health insurance — medical, dental and vision — for you and your dependents
• $1,000 home office equipment stipend
• $1,200/year learning budget for books, courses, etc.
• $250/month wellness budget for gym, cleaners, spa, food, etc.
• All 3-day weekends are turned into 4-day weekends
• Unlimited vacation
• Paid holidays
• Paw-ternity leave
• Competitive salary
• Company equity options grant

About the company

Loyal is a clinical-stage veterinary medicine company developing longevity drugs for dogs. The company is a well-funded startup with teams of scientists, veterinarians, engineers, operators, and creatives.