Performance Marketing Manager (Growth & Lifecycle) - Remote

United States. Posted 8 months ago

The role

You will own paid acquisition across major ad platforms and improve conversion rates and lifecycle performance. You will work with the Creative Director, product, and leadership to scale acquisition while maintaining compliance with platform and healthcare regulations.

What you will do

Manage and scale paid budgets efficiently
Optimize CAC, ROAS, CVR, AOV, and LTV
Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
Adjust bidding strategies and campaign structure based on data
Identify scaling opportunities without increasing risk exposure
Improve and test multiple funnels
Recommend landing page structure improvements
Suggest pricing tests, bundling experiments, and offer adjustments
Propose creative test variations to the Creative Director
Improve checkout and subscription flow performance

Required qualifications

5+ years in performance or growth marketing
Strong hands-on experience with Google Ads (Search, Performance Max, YouTube)
Strong hands-on experience with Meta Ads (Facebook / Instagram)
Strong hands-on experience with Reddit Ads
Strong hands-on experience with Tiktok Ads
Strong hands-on experience with Microsoft Ads (Bing)
Strong hands-on experience with App Lovin
Strong hands-on experience with Ad Roll
Strong CRO mindset
Experience building SMS + email lifecycle automations
Professional-level English communication

Nice to have

Experience in telehealth, healthcare, or regulated products
Experience with subscription-based businesses
Experience with Klaviyo, Attentive, Postscript, or similar platforms

Benefits

Early-stage growth opportunity
Direct impact on company revenue
Real ownership of strategy and execution
High visibility with leadership
Opportunity to shape the marketing foundation of a Telehealth brand

Before you apply

This position is open to candidates based in approved locations, depending on the role and business needs
Requires availability to work U.S. business hours

About the company

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. They are a remote-first, globally distributed team.