Marketing Manager

The role

You will coordinate the day-to-day marketing function and translate company priorities into marketing plans. You will manage timelines, review work for quality and compliance, and ensure consistent messaging across multiple channels.

What you will do

• Work with leadership to translate company priorities into marketing plans and campaigns.
• Manage the day-to-day marketing function across multiple channels.
• Coordinate channel specialists regarding priorities, responsibilities, and timelines.
• Turn marketing plans into execution by assigning owners and tracking progress.
• Review marketing work before launch for quality, messaging, and compliance.
• Create and improve marketing processes for planning, reviews, and launches.
• Manage the marketing calendar and project pipeline.
• Monitor performance across channels and work with specialists to understand results.
• Coordinate with product, clinical, legal, design, and customer support teams.
• Manage agencies, freelancers, vendors, and external partners.

Required qualifications

• 3–6 years of hands-on marketing experience.
• Experience working across more than one marketing discipline or channel.
• Strong working knowledge of paid acquisition, lifecycle/email, content, SEO, social, creative, landing pages, conversion, and customer journeys.
• Strong marketing judgment.
• Ability to look at marketing from both the customer perspective and the business perspective.
• Comfort reviewing marketing performance and understanding core metrics.
• Experience coordinating multiple campaigns, projects, or workstreams at the same time.
• Experience managing projects, agencies, contractors, or small teams.
• Strong project management and organizational skills.
• Strong quality-control instincts.
• Ability to learn and apply detailed compliance and brand guidelines.
• Strong communication skills.

Nice to have

• Telehealth, healthcare, pharmaceutical, wellness, or other regulated-industry experience.
• Experience with subscription or e-commerce businesses.
• Experience building marketing workflows or processes from scratch.
• Experience reviewing regulated advertising or working alongside legal/compliance teams.
• Experience managing external agencies or marketing vendors.
• Familiarity with tools such as Asana, Google Analytics, Meta Ads Manager, Google Ads, CRM/email platforms, SEO tools, or similar marketing systems.

Before you apply

• Professional-level English communication required.
• Availability to work U.S. business hours required.

About the company

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. They are a remote-first, globally distributed team.