Fractional Creative Strategist

The role

You will shape and improve the creative strategy for paid acquisition efforts. You will work with founders and marketing teams to determine creative concepts, testing, and performance-driven direction.

What you will do

• Develop and refine performance creative strategy across Meta, Google, TikTok, YouTube, Reddit, and other channels.
• Identify new creative concepts, angles, hooks, offers, formats, and messaging opportunities.
• Translate business and acquisition goals into creative priorities for the production team.
• Build actionable creative briefs defining audience, insight, hook, message, format, CTA, and testing hypothesis.
• Review creative performance using metrics like CTR, CPA, ROAS, CVR, hook rate, and hold rate.
• Develop structured testing frameworks for hooks, messaging, visuals, formats, offers, CTAs, and landing page alignment.
• Research competitors, DTC brands, telehealth companies, and consumer health trends.
• Review concepts, scripts, static ads, video ads, and UGC before launch.
• Provide actionable feedback to designers, editors, copywriters, and creators.
• Evaluate the full customer journey from creative to landing page, offer, and checkout.

Required qualifications

• Proven experience in creative strategy, performance marketing, direct-response advertising, or growth creative.
• Strong track record developing creative that drove measurable customer acquisition results.
• Deep understanding of DTC and performance advertising.
• Strong knowledge of Meta advertising and familiarity with Google, TikTok, YouTube, and Reddit.
• Ability to interpret performance data and translate it into actionable creative decisions.
• Strong understanding of direct-response copywriting, hooks, offers, CTAs, and consumer psychology.
• Experience developing structured creative testing frameworks.
• Strong understanding of short-form video, UGC, static ads, and other performance creative formats.
• Ability to give clear creative direction and actionable feedback to designers, editors, copywriters, and creators.
• Comfortable operating independently in a fast-moving startup environment.
• Strong communication skills.
• Professional-level English.

Nice to have

• Experience in telehealth, DTC health, wellness, subscription businesses, or other regulated industries
• Experience marketing GLP-1, weight management, or metabolic health products
• Understanding of healthcare advertising and compliance considerations
• Experience working with UGC creators and creator-led advertising
• Experience with landing-page optimization and CRO
• Familiarity with platforms such as Shopify, Webflow, or Unbounce
• Strong understanding of AI-assisted creative workflows

About the company

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. They are a remote-first, globally distributed team.