Lead Designer, Brand

The role

This Lead Designer will develop creative concepts and visual narratives for brand assets, product launches, and brand programs. The role involves art directing photography, motion, and content while designing across digital, social, web, and physical surfaces.

What you will do

• Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs
• Art direct photography, motion, illustration, and content programs
• Create mood boards, creative territories, storyboards, and visual frameworks
• Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints
• Partner with writers, strategists, marketers, creative groups, and cross-functional teams
• Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners
• Help evolve and maintain brand guidelines, visual systems, and creative standards
• Translate strategic briefs into compelling concepts
• Present and communicate creative ideas with clarity and confidence
• Stay current on culture, design, photography, fashion, media, and emerging creative trends

Required qualifications

• 8-10 years of experience in brand design, art direction, visual design, and creative development
• Strong portfolio demonstrating concept-driven work and exceptional visual execution
• Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy
• Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences
• Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling
• Demonstrated ability to move from insight and concept through final execution
• Proficiency in Figma and Adobe Creative Suite
• Strong competency within AI workflows that optimize creative development and brand/design management
• Strong communication, collaboration, and presentation skills
• Ability to manage multiple projects and thrive in a fast-paced creative environment

Nice to have

• Thinks conceptually before designing
• Has a refined visual point of view and a passion for brand building
• Understands how imagery, motion, typography, and storytelling work together to create emotional connection
• Can develop creative territories, visual worlds, and campaign ideas, not just individual assets
• Balances strategic thinking with a strong maker mentality
• Brings strong taste, curiosity, and attention to craft
• Excels in collaborative studio environments and enjoys building alongside other creatives
• Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands
• Motion design, illustration, AI-assisted creative exploration, or content creation experience
• Experience contributing to brand launches, rebrands, or large-scale integrated campaigns

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• Paid time off
• Paid holidays
• Paid sick leave
• 401(k) retirement plan
• Salaried/exempt employees accrue up to 160 hours paid time off
• Equity program
• Discretionary annual cash incentive program

About the company

Lucid creates exceptional mobility experiences through innovation and proprietary technology. The company uses a deep vertical integration approach with design, engineering, and production happening in-house.