Product Associate

The role

You will act as a brand ambassador and first point of contact for guests. You will focus on customer engagement, lead qualification, and product demonstrations in the studio or online.

What you will do

• Act as a front-line brand ambassador.
• Deliver an informative and engaging experience in the studio or online.
• Answer complex questions about EV technology and Lucid products.
• Conduct product walkarounds and feature demos.
• Ensure test-drive readiness.
• Facilitate smooth demo drives and transition customers to Sales Advisors.
• Assist customers through the buying and delivery process.
• Handle walk-ins and qualify interest.
• Support merchandise sales within the studio.
• Support marketing events and studio activations.

Required qualifications

• 1–2+ years in customer service, retail sales, or lead generation.
• Passion for Lucid’s mission and luxury EV innovation.
• Ability to understand and convey technical concepts clearly.
• Excellent communication and organizational skills.
• Ability to work evenings, weekends, and holidays.
• Long standing hours
• Valid driver’s license required.

Nice to have

• CRM experience (Salesforce preferred)
• Fluency in Arabic and English preferred for GCC studios
• Experience in retail or luxury goods is a plus
• Event activation experience
• High school diploma or higher

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• Paid time off
• Paid holidays
• Paid sick leave
• 401(k) retirement plan
• Hourly/non-exempt employees accrue up to 120 hours paid time off
• Salaried/exempt employee accrue up to 160 hours paid time off
• Eligible employees may also participate in Lucid’s equity program
• Eligible employees may also participate in a discretionary annual cash incentive program

About the company

Lucid creates mobility experiences through proprietary technology and software-defined vehicle architecture. The company uses deep vertical integration with design, engineering, and production happening in-house.