Senior Manager, Social Media

The role

The Senior Manager of Social Media will lead the company's global organic social media presence. This role involves shaping brand perception through premium storytelling, innovative content, and integrated campaigns across various social platforms.

What you will do

• Own and evolve Lucid's organic social media strategy across key platforms.
• Establish and maintain a consistent social voice and visual presence.
• Translate product launches and brand campaigns into platform-native content strategies.
• Develop channel plans and editorial calendars.
• Lead the planning, creation, publishing, and optimization of social content.
• Oversee social coverage of launches, events, and executive communications.
• Develop social media programs to support customers throughout the marketing funnel.
• Monitor and analyze performance across platforms and campaigns.
• Manage agency scopes, budgets, staffing models, and deliverables.
• Lead and mentor social media team members.

Required qualifications

• 10+ years of experience in social media, digital marketing, content strategy, or related fields.
• Proven experience managing social media programs for premium consumer brands, automotive brands, luxury brands, or other highly visible organizations.
• Strong understanding of content strategy, audience development, social platform ecosystems, and performance analytics.
• Experience leading integrated marketing campaigns and collaborating across multiple functions and stakeholders.
• Strong creative instincts and experience working closely with creative, production, agency, and brand teams.
• Exceptional communication, project management, and organizational skills.
• Experience managing agencies, creators, production partners, and internal teams.
• Bachelor's degree

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• Paid time off
• Paid holidays
• Paid sick leave
• 401(k) retirement plan
• Salaried/exempt employees accrue up to 160 hours paid time off
• Equity program
• Discretionary annual cash incentive program

About the company

Lucid Motors creates exceptional mobility experiences through innovation and proprietary technology. The company focuses on a premium approach to the global automotive market through deep vertical integration.