Growth Marketing Manager, Lifecycle

The role

You will own the lifecycle marketing strategy for a specific audience. You will design, test, and optimize incentive and non-incentive messages and experiences by working with Product, Engineering, Analytics, Data Science, and Marketing Operations.

What you will do

• Own the lifecycle marketing strategy for your audience
• Build and manage an experimentation program
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities
• Own performance reporting
• Drive creative strategy
• Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

Required qualifications

• 6+ years in growth marketing
• Strong SQL skills
• System for experiment prioritization
• Ability to translate complex experiment results into clear takeaways
• Experience working cross-functionally to build alignment
• Ability to write tight creative briefs and give specific feedback
• Hands-on with AI tools and building automations or workflows
• Experience using monetary incentives to drive behavior change
• Experience building complex automated marketing journeys in a CRM platform

Nice to have

• Used Claude or Cursor

Benefits

• Extended health and dental coverage options
• Life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan with company match
• Flexible paid time off policy for salaried team members
• 15 days paid time off for hourly team members plus an additional day for each year of service
• 18 weeks of paid time off for new parents
• Subsidized commuter benefits
• Lyft ride credits

Before you apply

• We will test for SQL skills
• Lyft may use artificial intelligence to screen applicants

About the company

Lyft's purpose is to serve and connect. The company aims to create an open, inclusive, and diverse organization.