Associate Vice President, Marketing Strategy & Growth

The role

The Associate Vice President, Marketing Strategy & Growth defines and executes enterprise marketing strategy to strengthen market position and accelerate revenue. This leader provides strategic direction for brand management, demand generation, digital marketing, and customer engagement.

What you will do

• Define and execute multi-year enterprise marketing strategy.
• Establish the vision, operating model, governance, and investment priorities for Marketing.
• Own enterprise market positioning, messaging architecture, and brand strategy.
• Develop and lead integrated demand generation strategies.
• Partner with the Chief Revenue Officer to develop integrated go-to-market strategies.
• Establish executive-level marketing performance metrics and reporting.
• Lead enterprise market intelligence initiatives.
• Partner with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales.
• Establish enterprise brand governance across all channels.
• Execute organic social media plans.

Required qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• At least 15 years of progressive experience leading enterprise marketing organizations.
• Demonstrated experience leading leaders across multiple marketing disciplines.
• Proven experience developing enterprise marketing strategies that drive revenue growth, pipeline, and customer acquisition.
• Demonstrated experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership in a complex, matrixed organization.
• Significant experience leading enterprise transformation initiatives.
• Demonstrated experience implementing AI-enabled marketing capabilities, automation platforms, CRM, or customer analytics.
• Experience developing executive-level performance metrics, financial plans, and investment strategies.
• Ability to travel up to 40% of the time to MCG offices, customer locations, industry conferences, and company-sponsored events.

Nice to have

• Master's degree in Business Administration (MBA) or related discipline
• Executive-level communication, presentation, and influence skills
• Demonstrated ability to develop long-term strategies while driving operational excellence
• Strong leadership capabilities with a proven track record of building and retaining leadership teams
• Deep understanding of modern B2B marketing, healthcare technology markets, SaaS growth strategies, account-based marketing, and demand generation best practices
• Experience marketing to or working with both healthcare payer and provider organizations

Benefits

• Hybrid work
• Medical, dental, vision, life, and disability insurance
• 401K retirement plan
• Flexible spending and health savings account
• 15 days of paid time off plus additional front-loaded personal days
• 14 company-recognized holidays
• Paid volunteer days
• 8 weeks of paid parental leave
• 10 weeks of paid bonding leave
• LGBTQ+ Health Services
• Pet insurance

Before you apply

• You will be required to attend in-person meetings and/or conduct in-person trainings at clients' worksites.
• Clients may require all visitors to be fully vaccinated against COVID-19.

About the company

MCG leads the healthcare community to deliver patient-focused care through a mission-driven team of physicians and technical experts. The company is part of Hearst, which has over 100 years of experience.