Growth Marketing Lead (Harry's)

The role

The Growth Marketing Lead will run growth for a brand and own its P&L. This role involves setting growth strategy, managing creative strategy, and leading a team across online and offline channels.

What you will do

• Own the brand's P&L and growth targets for revenue, new customers, and CAC
• Set channel mix and budget allocation
• Build the brand's growth narrative for business reviews
• Set the brand's creative strategy and own creative territories
• Approve monthly creative allocation
• Own channel strategy and performance across online and offline channels
• Own social commerce growth across TikTok Shop and affiliate
• Lead the brand pod including Social Commerce Lead, Channel Manager, Creative Strategist, and Offline Lead
• Hire, develop, and retain the team
• Translate launch calendars and brand priorities into the growth plan

Required qualifications

• 8 to 12 years in DTC growth or performance marketing
• Direct ownership of a brand's or business line's P&L and growth targets
• Hands-on fluency across paid social, paid search, social commerce including TikTok Shop and affiliate, and offline channels
• Strong creative judgment
• Experience leading a team across disciplines
• Comfortable with unit economics, contribution margin, and making trade-offs under budget constraints
• Ability to build relationships in a matrixed organization

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands
• Fully stocked kitchens with snacks, coffee, and drinks everyday

Before you apply

• Mammoth Brands will manage and submit necessary legal filings if visa sponsorship is required

About the company

Mammoth Brands is a modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. It is a growing portfolio of brands and the largest CPG company built in the last 20 years.