Mammothbrands
Director of Brand Communications and Community
New York, NY. Posted 23 days ago
The role
You will build Flamingo's awareness, engagement, conversation, and advocacy. You will own the strategy for influencer, ambassador programming, and PR while leading a team across social and community.
What you will do
- Set the strategy for awareness, engagement, conversation, and advocacy for Flamingo
- Lead influencer strategy and negotiate with talent and agencies
- Build an ambassador program for brand fans
- Partner with PR on narratives, calendars, campaigns, and gifting strategy
- Establish community engagement through events and campaigns
- Guide content and social with the creative team
- Own relationships with PR, production houses, creative agencies, and talent
- Manage budgets for partners and talent
- Lead, mentor, and grow a team across influencer marketing, social media, and community
- Define and use measurement for strategy sharpening
Required qualifications
- Brand builder who understands how to turn brand talk into relationships and programs
- Relationship-driven strategist with ties to talent, agents, and PR
- Confident negotiating with talent, agents, and PR
- People leader who sets vision and develops talent
- Creative storyteller
- Culturally fluent
- Commercially minded and comfortable owning budgets
Nice to have
- curious about AI
- willing to experiment with AI
Benefits
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from our family of brands
- Bagels on Wednesdays and lunch on Thursdays
- Fully stocked kitchens with snacks, coffee, and drinks everyday
Before you apply
- Mammoth Brands will manage and submit necessary legal filings if visa sponsorship is required
About the company
Mammoth Brands is a modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. It is a growing portfolio of brands and the largest CPG company built in the last 20 years.