Harry’s Brand Manager, International

The role

You will own the development and execution of the brand portfolio for Harry's as it expands beyond shave and the UK into new markets and categories. You will translate consumer insight into propositions, lead integrated omnichannel campaigns, and work across Retail, Creative, Growth Marketing and other teams.

What you will do

• Lead execution with the Head of Brand to build awareness and deepen customer loyalty.
• Analyze business performance, in-market results and consumer insights to optimize brand performance.
• Build the annual brand and marketing calendar with Retail, Amazon and DTC.
• Lead omnichannel campaigns (Retail, DTC, Amazon) from brief to execution.
• Build integrated full-funnel media plans and make budget trade-offs between brand and performance.
• Partner with creative agencies and internal studio teams to produce on-brand assets.
• Own the brand budget, agency fees, media spend and A&P investment against plan.
• Monitor sell-in and sell-out data, price positioning and share performance.
• Serve as day-to-day lead for agency relationships (media, PR).
• Bring Brand, Performance, Amazon and Retail together around shared plans, KPIs and one campaign calendar.

Required qualifications

• Bachelor's degree.
• 5+ years of experience in brand management, preferably in Consumer Goods.
• Experience in an omnichannel environment.
• Strong analytical skills with consumer analytics, insights, market research and trend analysis.
• Experience building integrated full-funnel media plans across paid, owned, earned and shared channels.
• Familiarity with digital touchpoints such as social, content and influencer.
• Ability to drive strategy and steer projects to completion.
• Business acumen and financial mindset to prioritize marketing activities.
• Strong communication and writing skills.
• Ownership mindset with a bias for action.

Nice to have

• Proficiency in IRI / Circana / Nielsen.
• Fluency with generative AI as a working tool.
• Experience with a measurement framework covering brand and performance, such as marketing mix modelling, incrementality testing or brand lift.
• Has introduced or improved marketing planning and ways of working in a growing business.

Benefits

• Private medical and comprehensive dental coverage.
• Pension savings plan with company match.
• Group Income Protection and Life Assurance.
• Equity in Mammoth Brands.
• Generous time off plus 8 paid bank holidays.
• Wellness and L&D stipends.
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, 8 weeks after 15 years.
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks for other paths to parenthood.
• Team events, happy hours and rooftop parties.
• Free products from the family of brands.

Before you apply

• Visa sponsorship: the posting says Mammoth Brands, with immigration counsel, will handle legal filings if sponsorship is required for work authorization.

About the company

Mammoth Brands (formerly Harry's Inc.) is a CPG company behind Harry's, Flamingo, Lume, Mando and Coterie. It has donated over $20 million through its network of nonprofit partners to date.