Senior Director of Marketing

The role

The Senior Director of Marketing will lead the marketing function, including demand generation, brand, content, campus marketing, and marketing operations. This person will manage a team of five and report directly to the CEO.

What you will do

• Own marketing's contribution to pipeline.
• Build a repeatable demand generation engine.
• Own attribution across a long multi-touch sales cycle.
• Set lead-scoring and handoff SLAs in partnership with Sales.
• Own the conference and campus marketing portfolio.
• Set the direction for brand positioning, content, and public relations.
• Own the marketing stack including HubSpot and Salesforce.
• Directly manage and develop four marketers.
• Coordinate with product marketing and lifecycle marketing on product launches.
• Coordinate with Sales leadership on GTM alignment and channel partnerships.

Required qualifications

• 8 or more years in B2B marketing
• 3 to 5 years directly managing a multi-function marketing team
• Demonstrated fluency in performance marketing and attribution
• Experience owning the marketing-to-sales handoff end to end in a CRM stack such as HubSpot and Salesforce
• Experience managing brand, content, and field or campus marketing at once
• Comfortable using AI tools (for example Claude, Gemini, or similar)
• Demonstrates accountability and ownership, and a bias toward building durable systems

Nice to have

• Have navigated attribution in a business with a long, multi-touch B2B sales cycle (6 months or more)
• Have marketed to two audiences on the same account: an institutional buying committee and an end-user population
• Have run conferences or field marketing as a primary demand generation channel
• Have worked in a market shaped by public-sector procurement or public-records dynamics
• Have managed a co-marketing relationship with a partner who has an independent relationship with your same buyer
• Have marketed a product with a multi-year renewal or expansion cycle tied to usage and outcomes data
• Have picked up a demand generation program that had stalled or lost momentum

Benefits

• Stock Options
• Medical, vision, and dental coverage for employees, spouses, and dependents
• 401(k)
• Flexible work location
• Generous personal time off, sick days, jury duty days, and bereavement
• Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
• Inclusive parental leave, equal for all parents
• $1,000 new-parent mental wellness benefit
• Commuter card, if you commute
• Access to One Medical
• Healthcare & Dependent Care FSA and HSA

About the company

Mantra Health is a digital mental health provider that offers services including self-guided wellness courses, peer support, coaching, therapy, psychiatry, and 24/7 crisis intervention. The company serves over 1.3 million students across 150+ colleges and universities.