Product Marketing Manager

The role

You will support the development of the product marketing function as the company transitions to a unified tech platform model. You will build foundational assets, support product launches, and translate complex capabilities into clear messaging.

What you will do

• Assist in developing and refining product messaging, positioning, and value propositions.
• Translate complex AI-powered capabilities into value propositions for payer audiences.
• Partner with product, sales, and operations teams to incorporate feedback into messaging.
• Support the development of personas by gathering and synthesizing customer, sales, and market insights.
• Help map customer pain points and workflows across the payment integrity lifecycle.
• Support video content development including scripting and coordinating with subject matter experts.
• Contribute to the creation of core marketing assets such as product collateral and sales enablement materials.
• Assist in coordinating product launches in partnership with Product Operations and Marketing.
• Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights.
• Contribute to training and enablement efforts to support field teams.

Required qualifications

• Experience in product marketing or adjacent GTM roles with heavy messaging/content ownership.
• Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment.
• Experience partnering closely with product, operational, and sales counterparts.
• Builder Mentality
• High Ownership, Low Ego
• Technical Fluency
• Clarity Obsessed
• Credible, Customer-Focused Storytelling
• Comfort with Ambiguity

Nice to have

• Experience in B2B SaaS and/or healthcare technology companies
• Experience building and scaling product marketing from the ground up
• Passion for healthcare technology

About the company

Machinify is a healthcare intelligence company delivering value, transparency, and efficiency to health plan clients. It uses an AI-powered platform deployed by over 85 health plans.