Senior CRM Strategist

The role

You will drive the development and execution of omnichannel CRM strategies for a top-tier global client. You will lead integrated channel plans across digital ecosystems and serve as a strategic bridge between cross-functional teams.

What you will do

• Own and drive strategic deliverables and integrated channel plans.
• Guide the integration of strategies across email, mobile apps, social media, and emerging platforms.
• Serve as the strategic bridge between CX, performance marketing, creative, media, and data teams.
• Oversee and synthesize research and analysis.
• Facilitate and lead strategic workshops.
• Translate complex data into personas and customer journey blueprints.
• Craft compelling narratives and elevate thought leadership.

Required qualifications

• Strong experience in CRM, customer experience strategy, or strategic planning roles.
• Experience working on and delivering CRM strategies and communications for a large-scale global client.
• Ability to make an impact quickly and identify opportunities.
• Strong communication skills to present confidently and lead client meetings and workshops.
• Proven ability to craft compelling, data-backed strategic narratives.
• Experience working as part of a wider client team.

Nice to have

• Agency experience
• Client-side experience

About the company

MAP is a WPP Enterprise Solutions unit that designs, builds, and operates growth systems. It is a world-leading Centre of Excellence that helps businesses through hyper personalization at scale, marketing automation and CRM.