Performance Marketing Analyst

The role

This person will own the measurement of paid, organic, email, and CRM performance. They will build performance reporting, manage attribution and tracking hygiene, and provide cross-functional support to growth and media teams.

What you will do

• Build and run daily/weekly performance reporting for paid ads, email, organic, and funnel conversion.
• Surface trends, anomalies, and recommendations for leaders.
• Partner with Growth, Media, and Revenue to explain number movements.
• Own attribution and tracking hygiene across HubSpot, ads platforms, UTMs, Bitly/link systems, and landing pages.
• Design and maintain tagging structures.
• Clean up CRM ownership, lifecycle stages, and reporting gaps.
• Build durable dashboards and views.
• Support demand gen / paid and organic teams with experiment readouts and channel performance.
• Help media understand which content and CTAs drive qualified pipeline and revenue.
• Perform ad-hoc analysis for leadership with clear recommendations.

Required qualifications

• 3+ years in performance analytics, marketing analytics, growth analytics, or a closely related data/insights role.
• Proven experience turning multi-channel marketing and CRM data into leadership-ready insights.
• Hands-on HubSpot (or equivalent CRM) reporting experience, workflows, properties, attribution, and data cleanup.
• Strong Excel/Google Sheets.
• Comfort with BI/dashboards (Looker, Tableau, Power BI, HubSpot reporting, or similar).
• Ability to diagnose broken tracking (UTMs, pixels, form tagging, source/medium gaps) and fix it with operators.
• Clear written communication.
• Comfortable in a high-pace, in-person environment.
• Ability to work in-person in Kelowna, BC.
• Canada work authorization required.

Nice to have

• Experience in high-growth startups, creator/media brands, coaching/education, or B2B SaaS.
• Paid media analytics (Meta, Google, etc.) including spend, CPL, ROAS, and funnel quality.
• Email marketing performance analysis (open, click, CTR, acquisition source mix).
• SQL or light scripting for deeper pulls.
• Prior ownership of a measurement system you built or rebuilt from fragmented tools.

Before you apply

• Canada work authorization required.

About the company

The Martell Group exists to build people, brands, and ventures that create meaningful impact. They combine audience, operators, and execution to launch scalable products in Media, B2B SaaS, and AI.