Performance Marketing Manager

The role

You will be a strategic partner and driver of demand generation across Martell Media and Pink Skirt Project. You will own paid media, funnels, analytics, and channel performance to turn attention into qualified pipeline and revenue.

What you will do

• Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
• Plan, launch, and optimize campaigns with ownership of budget, targeting, creative testing, and performance.
• Drive consistent, predictable MQL production tied to pipeline and revenue.
• Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
• Build repeatable acquisition systems.
• Own the full funnel from click to conversion including landing pages, offers, lead flows, and nurture sequences.
• Design and run continuous A/B tests across pages, creatives, and conversion paths.
• Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
• Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS.
• Partner with creative, writing, design, and video teams.

Required qualifications

• Senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
• Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
• Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
• Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
• Experience working closely with sales teams to refine messaging and improve conversion.
• Player-coach mindset, able to build systems while personally executing at a high level.
• High-judgment operator who moves fast, tests aggressively, and scales what works.
• Obsessed with turning attention into MQLs, and MQLs into revenue.

About the company

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Founded by serial entrepreneur and investor Dan Martell, the company values leadership, growth, and simplicity.