Product Marketing Manager

The role

The Product Marketing Manager supports the development and execution of product marketing strategies to drive market awareness and revenue growth. This role works cross-functionally to define product positioning, messaging, go-to-market plans, and sales enablement materials.

What you will do

• Collaborate on go-to-market strategy for new and existing products
• Drive go-to-market launches, announcements, and campaigns programs
• Align business value to product offerings and connect to market through messaging and positioning
• Communicate the vision and value of new products to the sales team
• Work cross functionally to tell the Markforged story and act as a thought leader
• Contribute to market research projects to inform product decisions and messaging
• Analyze competitive landscape
• Spend time with customer base to bring the voice of the customer to content and market requirements
• Develop and maintain sales tools
• Create marketing content such as case studies, videos, website copy, and blog posts

Required qualifications

• 3+ years technical product marketing experience or other directly transferable experience
• Customer obsession
• Ability to dig in and translate technical content into compelling messaging
• Enthusiasm and demonstrated success working with and leading cross-functional teams
• Experience working with sales and competitive analysis
• Equally comfortable and experienced as both a data driven and a creative problem solver
• Excellent writing, presentation, and communication skills

Nice to have

• experience working in 3D printing ecosystem and/or marketing to manufacturing customers
• both hardware and SaaS product marketing experience

About the company

Markforged is leading the digital transformation of manufacturing by revolutionizing how engineers and manufacturers create and innovate. Their platform combines software, advanced materials, and industrial 3D printers.