Senior Manager, Lifecycle Marketing

The role

You will build and run the full lifecycle engine for consumer products from first touch through long-term retention. You will architect the lifecycle roadmap and operate automated flows across email, SMS, push, and in-app channels.

What you will do

• Architect and own the full consumer lifecycle roadmap
• Lead lifecycle go-to-market for new program launches
• Build and operate automated flows in Braze
• Act as a system steward for lifecycle infrastructure
• Partner with engineering on event schema design and data triggers
• Design and use AI-assisted tools to draft email copy and prototype designs
• Maintain and evolve a modular email design system
• Own the lifecycle experimentation program and A/B testing
• Monitor funnel performance and translate insights into roadmap recommendations
• Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements

Required qualifications

• 5–8 years of experience in lifecycle marketing
• Experience in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
• Deep fluency across the full DTC lifecycle funnel
• Hands-on experience with Braze, Iterable, or similar platform
• Strong technical and data fluency
• Experience leading lifecycle for new product or program launches
• Strong product instincts
• Working knowledge of email deliverability, list hygiene, and domain authentication
• HIPAA-aware and healthcare-savvy
• Comfortable using AI tools to accelerate copy drafting and design iteration
• Strong analytical instincts
• Active work authorization in the US

Nice to have

• Familiarity with Mixpanel for funnel analysis
• Working knowledge of Customer.io

Benefits

• Access to the full platform and specialists including mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work
• In office meals
• Work together days
• 16 weeks 100% paid parental leave
• New parent stipend for Mavens who have been with the company for 1 year+
• Annual professional development stipend
• Access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees with immediate vesting

Before you apply

• Requires active work authorization in the US

About the company

Maven Clinic is the world's largest virtual clinic for women and families. The company partners with employers and health plans to provide end-to-end women's and family health programs.