Director, Marketing Operations

The role

The Director of Marketing Operations will own the systems, data, and reporting infrastructure for the B2B Growth Marketing team. This person will lead a team across marketing analytics, marketing operations, and web optimization.

What you will do

• Own HubSpot instrumentation and Salesforce integration
• Own marketing multi-touch attribution methodology
• Maintain data dictionaries and definitions
• Manage B2B-facing tools and integrations
• Define and maintain B2B marketing metrics
• Build and deliver pipeline briefings for leadership
• Own the B2B analytics stack
• Partner with Strategic Finance and RevOps on fiscal year planning
• Oversee the B2B marketing budget
• Manage the web team for navigation, landing pages, and SEO/AEO

Required qualifications

• 8+ years in B2B marketing operations, analytics, or revenue operations
• Hands-on ownership of a marketing automation platform (HubSpot or similar) and Salesforce integration
• Experience building and defending pipeline or marketing attribution models
• Track record owning multi-million dollar marketing budgets
• Experience owning a B2B marketing website and CRO program
• Experience managing and developing a high performance team
• Sharp, direct communicator
• Comfortable operating in a fast-changing org structure
• Experience rolling out AI tools within a marketing team

Nice to have

• supporting complex or enterprise sales cycles

Benefits

• Access to the full platform and specialists including mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend for Mavens with 1 year of tenure
• Annual professional development stipend
• Access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

Before you apply

• Requires active work authorization in the US

About the company

Maven Clinic is the world's largest virtual clinic for women and families. The company partners with employers and health plans to provide end-to-end women's and family health programs.