Senior Manager, GTM Narrative

The role

This role owns and evolves the go-to-market narrative for Maven Clinic. You will define narrative frameworks, including pitch decks, positioning, and campaign themes, to explain the platform to employers, health plans, and members.

What you will do

• Define and evolve Maven's core narrative
• Shape the overarching narrative for major company moments
• Own narrative for existing clients to drive engagement and expansion
• Own the primary corporate pitch deck
• Partner with Product Marketing to ensure product positioning lives within a company narrative
• Translate clinical research, outcomes data, and product capabilities into stories
• Build and maintain a living narrative system
• Build feedback loops with Growth and field teams

Required qualifications

• 6-8+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Operated at the intersection of B2B and consumer audiences
• Exceptional writer
• Ability to use AI and emerging technologies
• Active work authorization in the US

Nice to have

• Background in management consulting combined with in-house operating experience
• Experience with go-to-market narrative done at deal speed
• Experience in healthtech or another regulated industry
• Experience with messaging work that moved real outcomes
• Experience building a function or practice from scratch

Benefits

• Access to the full platform and specialists including mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend for Mavens with 1 year of tenure
• Annual professional development stipend
• Access to a personal career coach
• 401K matching for US-based employees with immediate vesting

About the company

Maven Clinic is the world's largest virtual clinic for women and families. The company partners with employers and health plans to provide end-to-end women's and family health programs.