Senior Digital Strategist, FAM (Food, Fitness and More)

The role

The Senior Digital Strategist will execute digital and social strategies from concept to completion. This person will primarily support Google clients in support of A.I. initiatives and manage influencer programs.

What you will do

• Execute digital/social strategies from concept to completion
• Act as day-to-day lead with multiple clients across accounts
• Provide strong counsel and recommendations for clients and internal teams
• Social campaign development, collaborating across digital and design
• Work with integrated agency teams to develop plans that meet client goals
• Mentor and help develop junior-level team members
• Draft client SOWs and Letters of Agreement for partnerships
• Follow approval processes and legal requirements per individual client needs
• Actively participate in new business opportunities
• Manage social media presence at client events

Required qualifications

• Expertise across core digital and social channels with a primary focus on Instagram, Threads, Twitter/X, TikTok, LinkedIn and Facebook
• Excellent writing, communication, and presentation skills
• Experience creating and executing social media strategies at brand level and campaign level
• Understand how to read a brand book/VIS ID and evolve it for social
• Experience working with measurement and analytics platforms
• Development and management of influencer campaigns
• Paid social media experience
• Experience working with project management platforms such as Monday.com

Nice to have

• Video/photo production experience
• Experience in concepting or executing programs that leverage A.I.

Benefits

• Professional growth and development programs
• Comprehensive health care and wellness plans
• 401(k) Savings Plan
• Flexible Spending Accounts
• Paid holidays
• Unlimited Paid Time Off (Personal, Sick, Vacation)
• Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

About the company

M Booth produces award-winning, culturally-resonant, and buzz-worthy campaigns. The agency has entrepreneurial roots and a people-first culture.