VP Enterprise Marketing

The role

You will lead the Enterprise Marketing organisation to create, identify, and convert enterprise demand. You will manage digital demand, field and customer marketing, and the Executive Exchange to drive pipeline and ARR.

What you will do

• Define and own global Enterprise Marketing strategy, budget and operating model
• Build an integrated system for demand generation and demand capture
• Set priorities across segments, accounts, audiences, buying groups, use cases and regions
• Create qualified pipeline and measurable Enterprise ARR impact
• Recruit, coach and develop leaders and senior marketing talent
• Partner with Sales, Customer Success, Product, Growth, Brand, Data and regional leadership
• Redesign or reallocate investment away from programs without meaningful impact
• Lead digital demand, field and customer marketing, and Executive Exchange teams

Required qualifications

• 12+ years of B2B SaaS marketing experience
• Significant leadership experience in Enterprise Marketing, Demand Generation, Integrated Marketing or a closely related area
• Experience leading leaders and multidisciplinary teams across digital demand, field marketing, customer marketing or executive programs
• Strong understanding of enterprise buying journeys, account-based marketing, buying groups, demand capture and pipeline creation in a PLG environment
• Experience connecting product-led or high-volume inbound growth with a sales-assisted enterprise motion
• Commercial fluency across funnel economics, pipeline, conversion, attribution, investment and ROI
• Experience operating across EMEA and/or North America and adapting global programs to local markets

Nice to have

• An AI-native approach to marketing

Benefits

• Comprehensive benefits package
• Pension contributions
• Access to a leadership program including external personal coach
• Relevant education
• Work-life balance

Before you apply

• Recruitment process includes a TA Intro Interview
• Hiring Manager Interview (20-minute coffee chat)
• Business Case & Competence Interview
• A short business case must be submitted the day before the competence interview
• Competence interview (75-minute at office)

About the company

Mentimeter is an engagement company that helps organizations turn participation into better understanding and stronger performance. Founded in Stockholm in 2012, it is used by 20 million people each month across 1.3 million organizations.