Senior Associate - Media Planning & Buying

The role

This person will execute digital campaigns and support planning and buying teams. They will manage campaign data, setup, and performance monitoring for global offices.

What you will do

• Responsible for Prisma campaign data inputting and booking campaigns
• Upload and setup digital buy campaigns with global offices
• Issue campaign RO and track performance
• Facilitate trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms
• Competitive reporting and analysis
• Collect creative specifications and manage digital trafficking requirements
• Resolve billing discrepancies
• Update media flowcharts based on campaign flights
• Support campaign setup including ad trafficking, targeting, and tracking implementation
• Coordinate with internal teams to gather campaign requirements

Required qualifications

• Bachelor’s degree and equivalent work experience
• 1-5 years of Digital Marketing experience or Media planning/buying
• Good knowledge of traditional or digital media
• Strong communications and interpersonal skills
• Analytical mindset
• Excellent MS Excel skills and PowerPoint
• Detail-oriented, organized, conscientious
• Ability to multi-task and work well under tight deadlines
• Ability to work independently and as part of an integrated team
• Comfortable working late shift (09:00 PM to 06:00 AM IST)

Nice to have

• Experience in any of the Adservers or DSPs like CM360, GAM, GA etc.
• Experience in Media buying platforms like Prisma/MediaTools etc.

About the company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. It manages over $47 billion in marketing investment globally through various agency networks and specialty business units.