Mediabrands
Sr Associate - Paid Search and Social
Pune, Maharashtra, India. Posted 21 months ago
The role
This role performs critical functions within the Biddable team for international clients. You will develop, optimize, and maintain search and social campaigns.
What you will do
- Client communication to understand requirements and discuss campaign strategies
- Data segmentation and analysis to take strategic approaches and share insights
- Daily management tasks and optimization in primary Biddable platforms
- Competitor and Market Analysis
- Monitor web analytics dashboards, reports and key reporting tools
- Troubleshooting and quality management of allocated tasks
- Adhere to all process and SLA
- Creating weekly and post-campaign reports with data insights
Required qualifications
- Graduate with at least 3 years of relevant work experience
- Ability to work on multiple projects at once under pressure and tight deadlines
- Basic understanding of trafficking and ad server
- Excellent writing, math, multi-tasking, organization, and communication skills
- Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
- Excellent team management skills
- Well-versed with excel, power-point
- Highly motivated team player with a positive attitude and professional demeanor
Nice to have
- Google ad and Facebook Blueprint Certified Professional
- Knowledge of HTML, flash and JavaScript
About the company
IPG Mediabrands is the media and marketing solutions division of Interpublic Group. It manages over $47 billion in marketing investment globally through various agency networks and specialty business units.