Manager / Senior Manager - Paid Search & Social

The role

This role involves leadership and management as a key contributor to SEM and social media advertising efforts. You will lead a team of Associates and Sr. Associates focusing on campaign execution, reporting, and optimization.

What you will do

• People Management.
• Stakeholder & Client Management.
• Account Management.
• Account audit for several accounts.
• Coach and train junior members.
• Review and sign-off of team output including activation setup, plans, optimizations, and reports.
• Continuously test and optimize campaigns for better performance.
• Utilize data-driven insights to optimize campaign performance and enhance customer engagement.
• Formulate Digital strategy for client's business.
• Oversee escalation management.

Required qualifications

• Graduate in any field
• 5-10 years of experience in campaign creation
• Knowledge in various digital media buying platforms
• Must be in Leadership role with at least a year's experience in managing small teams of size 5+
• Profound knowledge across multiple search/social platforms
• Able to execute digital campaigns and report on the learnings
• Knowledge of KPIs and formulation for cost ranges
• Strategic planning across multiple digital channels
• Strong communications and interpersonal skills
• Detail-oriented, highly organized with the ability to multi-task
• Creativity and a keen eye for detail
• Advanced knowledge of Excel and PowerPoint

About the company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group. It manages over $47 billion in marketing investment globally through its agency networks and specialty business units.